Great Tips and Tricks in Designing a Real Estate Brochure
One important tool that can give you the real success in your real estate business is having a real estate brochure. There are many kinds of brochures such as direct mail piece that came with the mail to showcase a house being sold in your locality, a brochure that advertises a luxury condo tower, or a brochure that illustrates the services of capabilities of realtor agency. A real estate brochure design should have a good concept, right plan, good design principles, and it should stand out from others. You can start your real estate brochure planning by researching and creating a story, know its purpose or objective, and your target audience.
Your business can surpass your competitors by having a well-designed real estate brochure to showcase your listings and your real estate services. Carefully plan and make effective strategies when designing your real estate brochure by deciding on a clear message and creative contents, considering distribution, and implementing call to action. Grab a pencil and a paper to sketch the general scheme of your real estate brochure and imagine possible layouts for your pages, making as many versions as you want. According to the famous lines of Coco Chanel, “Before you leave the house, look in the mirror and take at least one thing off”, and the same principle applies in designing a real estate brochure. Are you showcasing a specific property, set of properties in a particular neighborhood, or your company as a whole? Are you planning to distribute your real estate brochure? Unlike digital brochures, printed brochures should be readable because you won’t be able to zoom in, manipulate the test, or change the brightness.
For digital brochures, it is important to add live links for your customers to interact with you via email, and optimize digital brochures for mobile usability. It is important to communicate as much as you can using the right colors, text, and font, as well as images and videos. Call to action is very important when designing your own real estate brochure. Direct your target audience to the next step that you want them to take, and it can be either contacting you, signing up for your email list, or visiting your website to see what you have to offer. Check out Global Citizens HQ using eye catching and appealing text and banners in communicating their call to action. Come and visit our homepage or website to check on real estate brochure concepts and ideas now.